CRM & S/4HANA – conceived together, created together!

Digital transformation is a central component of our corporate strategy at TIB Chemicals. To further optimize our sales processes and make our collaboration with customers even more efficient, we have decided to take an important strategic step: For our future Customer Relationship Management (CRM), we are relying on SAP Sales Cloud V2. With this decision, we are not only investing in a modern and powerful CRM solution, but are also laying the foundation for even greater integration of our business processes into our existing SAP system landscape.

The SAP Sales Cloud V2 offers numerous advantages for modern customer and sales management. Through the intelligent integration of customer data, sales activities, and business processes, information can be made available more quickly, workflows can be streamlined, and customer relationships can be strengthened over the long term. For an internationally active company like TIB Chemicals, a high-performance CRM platform is a key success factor in being able to respond flexibly to the demands of a dynamic market.

A key factor in selecting the new CRM solution was its seamless integration into our existing SAP environment. With SAP Sales Cloud V2, we are relying on a platform that harmonizes perfectly with our future developments in the area of SAP S/4HANA. This enables end-to-end processes, from customer inquiries through sales to downstream business units.

We are particularly pleased to be collaborating with SYBIT, a company within the NTT DATA Business Solutions Group. Both partners have extensive experience in implementing complex SAP projects and successfully support companies on their journey toward digital transformation. This partnership provides us not only with technological expertise but also with valuable support in the strategic and organizational implementation of our digitalization initiatives.

With this project approach, we are creating optimal conditions for the successful implementation of both SAP Sales Cloud V2 and our SAP S/4HANA project. Close collaboration among all stakeholders enables us to leverage synergies effectively and align the various transformation projects with one another.

A key advantage lies in the shared project structure. Through a unified organization and clear coordination processes, resources can be deployed efficiently and interfaces minimized. At the same time, we benefit from proven project methods and the pragmatic approach that we have come to know and value through our collaboration with NTT DATA Business Solutions.

The most important benefits of our future setup include:

• Uniform processes and structures for CRM and ERP
• Optimal integration of SAP Sales Cloud V2 into the existing SAP landscape
• Efficient collaboration among all project stakeholders
• Greater transparency and improved data availability in sales
• Future-proof platform for sustainable growth
• Leveraging valuable synergies between CRM and S/4HANA transformation

The implementation of SAP Sales Cloud V2 is far more than just an IT project. It is a key component of our long-term corporate development and supports our goal of continuously improving processes, promoting data-driven decisions, and offering our customers the best possible service.

For TIB Chemicals, this initiative marks a significant milestone on the path to a digital future. Together with our partners SYBIT and NTT DATA Business Solutions, we are laying the foundation for a modern, integrated, and high-performance system landscape that will strengthen our company in the long term and create the conditions for further growth.

We look forward to continuing to drive this exciting transformation process forward and leveraging the capabilities of modern SAP technologies to shape the future of TIB Chemicals.